Ad Strategy Report Essay

Vermont’s famous ice cream markers, Ben & Jerry’s, started the City Churned campaign summer of 2013; where five major cities voted in traditional and non-traditional ways to create a unique flavor that capture elements of the city. The five major cities were Seattle, Portland, San Francisco, Washington DC and New York City. Ben & Jerry’s also teamed up with local favorites to make the flavor even more represent the city it is for. At the end of the summer, Ben and Jerry’s served the final product the city chose at community events. Ben & Jerry’s objective from start this campaign was of course to increase sales, but also to create a deeper connection was their consumers, Mike Hayes, Ben & Jerry’s assistant digital marketing manager, told Adweek. Another main objective of the City Churned campaign was to remind people of the social mission the company stands for and the importance of local roots. Their social mission is about keeping ingredients real (no GMO’s) and doing what is best for the planet at large. The company wanted to also focus on the importance of local roots by using products from companies local to that city. There were main three strategies that Ben & Jerry’s used in order to meet their objectives. The first strategy was having an interactive campaign. They made it so people were voting by doing everyday life activities, such as what turn gate you use when heading to train. The second strategy was taking a modern twist on crowdsourcing. They used the traditional method of having a website where people would directly vote right there, but also used new different ways to gather even more input. Ben & Jerry’s teamed up with transportation services popular to the city to count votes as well. In New York City, the cabs headed uptown counted as a vote towards peppermint, whereas a cab headed downtown was a vote Fairtrade vanilla. In Portland, they watched the men entering Cartopia and whether he had a mustache or a  beard was vote for different flavors. The last strategy they used was making local elements the main part of the campaign. This made locals to the city or people who knew the place interested in what was being picked. That created a lot of free press for Ben & Jerry’s. Local newspaper throughout the summer kept track of the voting and what was happening. Some of the techniques that Ben & Jerry’s used to accomplish the goal was repetition. Their name was all around the cities, especially at local hot spots. They also promoted the product being special to each city by capturing the local elements and flavors, and letting the people decide what flavors and elements really show the city. Another technique used was creating excitement, which created participation. The whole campaign was based around the people getting what they wanted. People took pictures are local monuments and used the hashtag for their city to vote and get into the campaign.

The Constitution fails to meet the needs of a rapidly changing society

When the Constitution was written by the ‘Founding Fathers back in 1787, they intentionally made it so that it could survive over time. They made it flexable so because they envisaged that there were problems that they could not forsee in the future, these are things such as the Depression of the late twenties and early thirties. ‘The Framers' intended for the amendment process to be the main way of updating the constitution and through time this has been evident. An important part of a democratic government is the accountability of those in power, in recent times we have seen the system in America fail, in part this may be due to the fact that the constitution may be outdated. During Bill Clintons' second term of office there were a number of scandals that rocked the White House, the first being the Paula Jones affair. During a hearing about the Paula Jones affair Clinton stated that he had not had â€Å"sexual relations† with Monica Lewinsky, this turned out to be a lie and Congress attempted to impeach him. The impeachment failed due to the wording of the constitution as it was based on the fact that they believed he had committed ‘a high crime or misdemeanour' but Clintons' lawyers asked for a definition of this and Congress could not give one. This shows that the wording of the constitution was outdated or the constitution was badly worded. There was also a lack of accountability during the Watergate scandal as President Nixon was able to escape with no punishment even though he was part of a conspiracy to commit a felony, all charges against Nixon were dropped by his successor Gerald Ford due to the fact that Presidents have the power to withdraw charges against anybody in America. This shows that there is an essential part of the democratic process missing due to flaws in the constitution. When the constitution was first written in 1787 there was a strong possibility of war, so when the founding fathers drew up the constitution they added in an article which said that all people have the right to bear arms. This article has been problematic ever since. Within the last decade there have been many high profile shootings in schools such as Columbine, this has led to a stronger fight against the gun laws. There are those such as the National Rifle Association who say that that right can not be taken away from them as it is one of their constitution rights but there is a problem with that as within the preamble there is the mention of insuring domestic tranquillity, can this be done when there are children who can gain easy access to guns, there are also the problems with the number of deaths due to gun crimes, the right to life is also mentioned in the constitution. The flexibility of the constitution is crucial to its longevity as if it was too rigid it would not have lasted, there may be the problem though that it is too flexible. Over the years there hav been many changes in the federal system, most notably the introduction of Roosevelts ‘New Deal' which saw the power shift more towards the central government, then there was the move back through presidents such as Nixon and Reagan. During this time the efficacy of the government could be questioned as we saw with the ‘Appropreations Crisis' in 1995, during this time government was shut down for two weeks this was ineffect shutting down the country as federal run services such as the postal service were also closed. A solution was found to stop that happening again, that arrived in the form of the ‘Line Item Veto', this gave the President the power to remove unsuitable sentences or paragraphs from a bill. Eighteen months after its introduction it was scrapped as the Supreme Court ruled it unconstitutional as it gave too much power to one person. Many considered this as a mistake as it made the legislative process faster as it saved the bill being sent back to Congress. This shows that there is room for improvement within the constitution. Through time the main way to update the constitution has been through the Amendment process. As society and its ideals has changed so has the Constitution, when society started to object to slavery and racism the constitution began to follow, the same with womens rights. There are other problems as I have already mentioned the constitution still protects the pro-gun lobby as it is stated in the constitution that all citizens shall bear arms, after a number of atrocities and the significant rise in gun crime, society is begininng to object but still there is no movement on any new amendments in regards to gun laws. The lack of movement may be due to the constitution being outdated but it may also be due to the power that the NRA and other pro gun groups have but we have seen great trides taken through time such as the moves against racism. The constitution was based on what was happening in the eighteenth century and what the ‘Framers' envisaged would happen in the future, but there would seem to be the ability within it, due to its flexibility, to change with modern society. Through time we have seen how society has changed and not far behind is the constitution due to the amendment process.

Tarpan - Facts and Figures

Tarpan - Facts and Figures Name: Tarpan; also known as Equus ferus ferus Habitat: Plains of Eurasia Historical Period: Pleistocene-Modern (2 million-100 years ago) Size and Weight: About five feet tall and 1,000 pounds Diet: Grass Distinguishing Characteristics: Moderate size; long, shaggy coat About the Tarpan The genus Equuswhich comprises modern horses, zebras and donkeysevolved from its prehistoric horse forebears a few million years ago, and flourished in both North and South America and (after some populations crossed the Bering land bridge) Eurasia. During the last Ice Age, about 10,000 years ago, the North and South American Equus species went extinct, leaving their Eurasian cousins to propagate the breed. Thats where the Tarpan, also known as Equus ferus ferus, comes in: it was this shaggy, ill-tempered horse that was domesticated by the early human settlers of Eurasia, leading directly to the modern horse. (See a slideshow of 10 Recently Extinct Horses.) Somewhat surprisingly, the Tarpan managed to survive well into historical times; even after millennia of interbreeding with modern horses, a few pure-bred individuals roamed the plains of Eurasia as late as the early 20th century, the last one dying in captivity (in Russia) in 1909. In the early 1930sperhaps inspired by other, less ethical eugenics experimentsGerman scientists attempted to re-breed the Tarpan, producing what is now known as the Heck Horse. A few years earlier, authorities in Poland also tried to resurrect the Tarpan by breeding horses with noticeably Tarpan-like traits; that early effort in de-extinction ended in failure.

Three Victories for Dr. King Essays - Community Organizing

Three Victories for Dr. King Essays - Community Organizing Professor Frazier Eng 1101-125 30 September 2015 Three Victories for Dr. King Martin Luther King, Jr. helped to bring out great changes in American society. As the leader of the civil rights movement, his strategy of nonviolent protest helped to end degregation in the South and enabled millions of blacks to register to vote for the first time. During the course of his inspiring career, Dr. King won key victories for the civil rights movement in the cities of Montgomery, Birmingham, and Selma, Alabama. The first major victory Dr. King won was in Montgomery, Alabama. There was a 42 year old seamstress by the name of Rosa Parks. She was riding the bus one day and just so happened that 4 white men boarded it. Three of the blacks stood up, all except for her (AuthorLastName Pages) [To use this template when creating the outline for your paper, on the Home tab, in the Styles gallery, click No Indent. Then, on the same tab, in the Paragraph group, click the Multilevel List icon and then click the MLA Outline style that appears under List Styles. The first six levels of this list style correspond to the outline levels defined in MLA 7th Edition.] For additional guidance on formatting your research paper, consult MLA 7th Edition as well as your instructor. AuthorLastName, FirstName. Title of the Book Being Referenced. City Name: Name of Publisher, Year. Type of Medium (e.g. Print). LastName, First, Middle. "Article Title." Journal Title (Year): Pages From - To. Print.

Reed Surname Meaning and Origin

Reed Surname Meaning and Origin The Reed surname has a number of possible derivations: A descriptive name or nickname signifying a person with red hair or a ruddy complexion, deriving from the Old English read meaning red.A topographical surname for someone who lived in a clearing in woodland, deriving from the Olde English ried, ryd.A geographical name from any of the various places called Read or Reed. Reed is the 65th most popular surname in the United States. The REID spelling of the surname is extremely common in Scotland, where it is ranked #11. Surname Origin: EnglishAlternate Surname Spellings: REID, RIED, READ, READE, REEDEGenealogy Resources for the Surname REED: 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? Reed Name Meaning Family History An overview of the Reed surname meaning, plus subscription-based access to genealogical records on Reed families around the world from Ancestry.com. REED Family Genealogy Forum: Search this popular genealogy forum for the Reed surname to find others who might be researching your ancestors, or post your own Reed query.FamilySearch - REED Genealogy: Find records, queries, and lineage-linked family trees posted for the Reed surname and its variations.REED Surname Family Mailing Lists: RootsWeb hosts several free mailing lists for researchers of the Reed surname.Cousin Connect - REED Genealogy Queries: Read or post genealogy queries for the surname Reed, and sign up for free notification when new Reed queries are added.DistantCousin.com - REED Genealogy Family History: Free databases and genealogy links for the last name REED. References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005.Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004.Hanks, Patrick, and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003.Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Wave Overtopping and Coastal Structures Essay Example | Topics and Well Written Essays - 2250 words

Wave Overtopping and Coastal Structures - Essay Example Nevertheless, the other formulae, listed hereafter, also still merit some consideration and they have been used in this part of the paper, in conjunction with that of Shao, 2006. The motive this time is to use wave and structural data other than that of Shao, 2006, to investigate what wave parameters pose the maximum threats to coastal structures with given parameters. This, it is sincerely believed, will allow future researchers to better prepare for dangerous and possible wave overtopping real-time events. It is significant that overtopping discharge and, in essence, individual overtopping volume in effect, are highly sensitive to even very small changes in seawall geometry, local bathemetry and wave climate (Wallingford, 1999). The strategy this paper adopts to investigate influence of wave parameters on seawall efficiencies is simple. A number of variant sets of parameters are used to test mean overtopping discharge possibilities. ... The strategy this paper adopts to investigate influence of wave parameters on seawall efficiencies is simple. A number of variant sets of parameters are used to test mean overtopping discharge possibilities. Mean Overtopping Discharge: 1. An initial seawall slope of 1:5 is taken with wall height (taken as the wall freeboard for crest above still water level) = 1m and wall length () = 5.6m. The significant wave height () is kept at 0.85m, while the wavelength is assumed to be 4.25m. The wave period (), though, is varied to 1.2s. With this configuration, the Wallingford overtopping volume model is applied. It is also assumed that there are 10 waves in a series. = .2888 (Equation valid as per Wallingford, Box 3.1, p. 10, 1999; for 0.05

North Korea and South Korea Essay Example | Topics and Well Written Essays - 1000 words

North Korea and South Korea - Essay Example Communism is a political movement that believes in an economic system in which the state controls the means of producing everything on behalf of the people. It aims to create a society in which everyone is treated equally. On the other hand, democracy is a system of government in which all the people of a country has a right to select their representatives. There is fair and equal treatment of everyone in the nation, and the sovereign are given the right to take part in decision-making. More than the geographic boundary between these two countries, their form government sets them farther apart. The story "Saboteur" by Ha Jin, provided a clear demonstration of how communist laws are working. First of all, Mr. Chiu was caught by the policemen and was called station with for no reason at all. It can be recalled that he was having lunch with his bride before Muji train station. After they ate and were finally leaving, two policemen who sat next table, spilled tea to Mr. Chiu and his bride's direction, so their sandals got wet. However, when Mr.Chiu complained about rudeness of those policemen, they grabbed him and clamped hand cuffs around his wrists. They took Mr. Chiu to police station because Mr.Chiu kept complaining on how unfairly they have treated him. The policemen told him that he was caught because he is a Saboteur, and he disrupted public order. The story illustrated an incident which took place in China, a communist country. He did not do anything to policemen yet they persuaded him and his bride. Besides, guards arrested him and took him to the police station witho ut valid reason. Even though Mr. Chiu complained about it, he was unable to do anything and must suffer the injustice. This situation depicts how a democratic country differs from a communist one. In democratic country like South Korea or America, they cannot arrest people without a valid reason or complaint. The main duty of a policeman is see to it that laws are enforced and that people are restrained from misconduct. However, in a communist country, they have an enormous power backed by their government enabling them to do whatever they want, even if their actions are unjust. The wards of policemen or army are the law themselves. Second, when Mr. Chiu got in the police station, the chief asked him interrogated and ask him to sign on the agreement. The police made up stories involving him in a crime which he did not commit. They knew that he did not do anything, but may be they felt like make him as a criminal. They even forced him to sign an agreement stating made-up stories. In a democratic country, situations like this require proper procedures. The suspects have the right to call their own lawyer and proper hearings will be conducted in order to determine what really happened to come up with the right decision. Laws are used in judgment. In contrast, in a communist country, they do not have the pre-established process of judging a criminal. They are not given the chance to be defended by a lawyer rendering unfair judgment. Even in this story, Mr. Chiu is supposed have his lawyer, but they conducted the processing without his lawyer. It should be noted that the court has not been fair to him. The policemen made up a crime for him and pushed him to submit because there are no laws which can deter them. The military has the supreme power because they are the primary